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Fully Managed Matomo Analytics
as a Service

Deploy Matomo Analytics as a fully managed service starting at €9/mo. Get automated backups, SSL, updates, support and monitoring included.

Matomo is an open-source web analytics platform — pageviews, goals, funnels, heatmaps, A/B testing, tag management — combining the convenience of Google Analytics with the privacy and control of self-hosted infrastructure in the region of your choice.

Free 7-day trial  99.9% Uptime SLA  No credit card  Cancel anytime

Free 7-day trial  99.9% Uptime SLA
No credit card  Cancel anytime

Matomo

Matomo Analytics

STARTING AT

€9/month
Automated Backups
Monitoring
Automated Updates
Auto SSL

USAGE

Unlimited
Human Support
Custom Domains
Terminal Access
File Manager Access
Deploy in your region 21 locations worldwide
GermanyFinlandNetherlandsUKSwedenUnited StatesCanadaSingaporeJapanAustraliaBrazilSouth Africa+9 more →
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ABOUT THE SOFTWARE

What is Matomo

Matomo is an open-source web analytics platform — pageviews, goals, funnels, heatmaps, A/B testing, tag management — with the privacy controls and data ownership that vendor-cloud analytics tools cannot offer.

Matomo is maintained by InnoCraft Ltd in Wellington, New Zealand, licensed under GPL v3, and used on more than one million websites across 190+ countries. Public-sector users include the European Commission (whose Europa Analytics service runs on Matomo across the ELA, EURES, and EDPS web estates), the French CNIL, the German Federal Press and Information Office, the New Zealand government, and the Italian government.

The October 2025 release introduced the AI Assistants acquisition channel; the November 2025 release added the AIAgents plugin, which separates ChatGPT, Copilot, Gemini, Claude, and Perplexity traffic from human visitors using two ready-to-use segments. Matomo 5 ships with 40+ officially-maintained plugins in core and roughly 22 premium plugins in the marketplace covering heatmaps, funnels, A/B testing, custom reports, form analytics, SAML SSO, and white-labelling.

FEATURES

What Matomo does

Matomo covers what most teams use Google Analytics, Hotjar, Optimizely, and Google Tag Manager for — in one open-source platform with no traffic sampling and no per-hit pricing surprises.

Real-time visit tracking, no sampling

Every tracked hit is counted in every report. There is no sampling threshold above which Matomo starts estimating, which matters for finance and audit reconciliation.

Goals and ecommerce tracking

Goal-based attribution with the ecommerce module: Order ID, revenue, tax, shipping, line items, and product impressions, included in every plan with no extra licensing.

Tag Manager built into core

Matomo Tag Manager replaces Google Tag Manager for most teams. Pre-built tags for GA4, Meta Pixel, custom HTML, custom JS, and Matomo's own tracker. Free in core.

Custom dimensions and segments

100 custom dimensions per measurable on self-hosted (vs. 30 on Matomo Cloud Business), plus saved segments, custom reports, and roll-up reporting for portfolio aggregates.

IP anonymisation and cookieless mode

Per-byte IP masking, cookieless tracking, DNT honouring, and the config_id randomisation introduced in Matomo 5.5 are all configurable from the privacy admin.

Funnels and conversion attribution

Multi-step funnels for checkout, signup, and donation flows. The Multi-Channel Conversion Attribution premium plugin layers position-based and data-driven models on top.

Heatmaps, session recording, A/B testing

Premium plugins covering what Hotjar and Optimizely sell separately: heatmaps, session recording, form analytics, A/B testing. Per-instance licensing, no per-seat fees.

AI Assistants channel and AIAgents

Matomo 5.5 introduced an acquisition channel for ChatGPT, Copilot, Gemini, Claude, and Perplexity referrals. 5.6's AIAgents plugin separates AI-agent traffic from human visitors.

WHAT'S ALWAYS INCLUDED

Every app. Fully managed.
Nothing extra to pay for.

Every app you deploy includes the full managed service — security, backups, updates, and support from day one.

Automatic updates and patches

Apps run the latest stable version. Security patches applied silently, with rollback if needed.

Daily off-site backups

Multiple daily backups in redundant off-site locations. One-click restore if anything goes wrong.

24/7 uptime monitoring

Continuous monitoring with instant alerting. We respond before you notice.

SSL, firewall, DDoS protection

Auto-renewing SSL, hardened firewall rules, DDoS mitigation on every deployment.

Performance and scaling

We monitor resource usage continuously. When your app needs more headroom, we flag it and upgrade with your explicit approval.

Dedicated engineering support

Real engineers on chat. DNS, SMTP & migration help. All included in €9.

WHY MANAGED

Why teams pick managed Matomo

On 1 September 2025, the French CNIL imposed its largest cookie-and-consent sanction on record — €325 million against Google, alongside a parallel €150 million against another large advertiser the same day. Teams that had been deferring the analytics question stopped deferring it.

Matomo is the answer most of them land on. But "just running Matomo" includes more operational work than the install screen suggests: an hourly archiver cron that exhausts PHP CLI memory once you cross 700 sites or a few hundred thousand hits per day, a MaxMind GeoLite2 license key that needs to be registered and refreshed weekly or the dashboard quietly starts attributing visitors on one continent to another, MariaDB tuning that vanilla packages get wrong by a factor of ten, and plugin compatibility checks on every Matomo point release.

REVIEWS

Hear from customers ​like you​​​​​​​

Successful businesses and professionals around the world rely on DANIAN every day

USE CASES

Three teams who run Matomo on DANIAN

These are representative team types we set up most often. Each starts with the same flat €9 plan.

6-PERSON PERFORMANCE AGENCY

Tracking 22 client sites from one Matomo instance in Germany

Region: Germany. One measurable per client. WhiteLabel plugin so each dashboard carries the agency's brand. Roll-Up Reporting aggregates the full portfolio. Matomo Tag Manager replaces the agency's previous GTM standardisation. Retention: 18 months raw.

INDEPENDENT FASHION RETAILER

Replacing GA4 on WooCommerce after the September 2025 CNIL ruling

Region: Netherlands. Matomo for WordPress plugin running 5.6.x inside WP. WooCommerce Analytics premium plugin for revenue, cart-abandonment, refund tracking. Six goal funnels covering newsletter signup, account creation, three checkout steps, and returning-customer purchase. Heatmaps and session recording sampling 2,000 recordings per month on checkout pages only.

INVESTIGATIVE-JOURNALISM NON-PROFIT

1.4M monthly pageviews, paywall and donation tracking, Nordic hosting

Region: Sweden. Single Matomo with one main domain plus three regional sub-sites. Media Analytics plugin for the embedded podcast player. Custom dimensions for article author, primary topic tag, paywall state, and reader-funded boolean. Funnels track read-article → newsletter-signup → donation. Retention: 36 months.

COMPARISON

Four ways to run Matomo

Matomo is GPL v3, so the software is free. The cost is in the hosting path you pick. Numbers below are monthly, in EUR, at three traffic tiers — 50k hits, 300k hits, and 1 million hits per month.

 PATH50k hits/mo300k hits/mo1M hits/moWHAT YOU ALSO COMMIT TO
Matomo Cloud
€22~€75~€172Vendor-hosted in Frankfurt only. 30-site cap on Business plan. Heatmaps, custom reports, and forms billed as add-ons.
Self-host on a VPS€100–280€100–280€140–320+€44/mo for a production-class VPS, backup target, and external monitoring. 5–10 hours setup and 1–2 hours per month of your time on patching, MaxMind refreshes, MariaDB tuning, and the archiver.
Home server€210–667€210–667€210–667HP ProLiant ML30 Gen10 or similar amortised over 3 years, electricity at €0.30/kWh, business-grade static-IP internet, off-site backup target, and 2–4 hours per month of operations time.
DANIAN Managed Matomo€9€9€9 (with optional addons)One base instance, region of your choice across 21 locations. Add vCPU or storage from the dashboard with your consent if traffic outgrows the base tier.

Matomo Cloud pricing verified from matomo.org/pricing in April 2026; intermediate tiers via vendor slider. VPS path math: $24/mo production-class VPS plus $5 backup plus $15 monitoring, with operational time at €60–120 per hour. Home-server hardware reference: HP ProLiant ML30 Gen10 at €800–1,500 amortised, plus electricity, static-IP business internet, and ongoing ops time.

BY INDUSTRY

Matomo for specific industries

Different industries put different demands on a Matomo instance — different retention windows, different privacy postures, different plugins, different multi-site patterns. Five we see often, with what changes per industry.

Public-sector teams operate under data-protection law and national e-government data-sovereignty rules — Germany's BSI C5, France's SecNumCloud preferences. The French CNIL has formally listed Matomo configurations that can operate without prior consent under Article 82 of the French Data Protection Act, which is part of why the European Commission's own Europa Analytics service runs on Matomo across the ELA, EURES, and EDPS web estates with a 13-month log retention policy.

On a public-sector DANIAN-managed Matomo we set IP anonymisation to 3 bytes (the stricter floor for anonymised storage), enforce browser_archiving_disabled = 1, honour Do-Not-Track at the tracker level, and cap raw-data retention at 13 months by default. A federal agency's accessibility team uses the Transitions report to identify which guidance pages citizens leave from soonest, and instruments form abandonment via Form Analytics to spot legalese that loses applicants on the third screen.
Agencies operating across client jurisdictions need ePrivacy-compliant cookie posture per client and demonstrable per-client data isolation under processor agreements. Matomo's native multi-site model handles this cleanly: one measurable per client domain, scoped API tokens, and per-site retention policies. The WhiteLabel premium plugin lets each client's dashboard carry the agency's logo, colours, and custom domain.

Roll-Up Reporting so the partners see consolidated portfolio metrics without exposing client-A's numbers to client-B, and QueuedTracking pre-configured. Matomo Cloud's Business plan caps you at 30 sites; a managed self-hosted instance has no site cap — agencies routinely run 50–250 client sites in one instance.
E-commerce teams need clean order-revenue reconciliation, multi-step funnel analysis, and a consent posture defensible against ePrivacy enforcement. The September 2025 CNIL sanctions reset the calculus for what counts as a defensible cookie banner; teams that had been running Google Analytics 4 with retrofits stopped justifying it.

For an online retailer doing roughly €4.5 million in annual GMV on WooCommerce, we deploy Matomo for WordPress, enable the ecommerce module (Order ID, revenue, tax, shipping, discount, line items at no sampling), add the WooCommerce Analytics premium plugin, and set up cookieless tracking on the public catalogue so the shop drops its consent banner under the CNIL exemption guidance. Six goals cover newsletter signup, account creation, three checkout steps, and returning-customer purchase; retention is 13 months raw to match the typical norm for the jurisdiction.
Publishers track content engagement under editorial codes of conduct — Reuters Trust Principles, IFCN, EBU recommendations — combined with consent rules for ad-funded surfaces. Matomo's Content Tracking measures impressions and clicks on individual in-page blocks (recirculation modules, paywall prompts, donation asks) without third-party tracking. Custom Dimensions slice every report by article author, primary topic, paywall state, or any other axis the editor cares about.

The 2025–2026 product story for media is AI-traffic visibility. Matomo 5.5 (October 2025) shipped the AI Assistants acquisition channel covering ChatGPT, Copilot, Gemini, Claude, and Perplexity referrals as a first-class source type. Matomo 5.6 (November 2025) added the AIAgents plugin with ready-to-use ai agent and human segments, so editors can compare reach metrics side by side without scraper hits polluting the human pageview count.
Higher-education institutions operate under data-protection law plus Länder-level rules in Germany (Hessen and Baden-Württemberg have explicitly told schools to stop using GA4); US institutions add FERPA on top; UK schools follow the DfE's 2025 guidance on processor agreements for school data. The compliance posture must be defensible to a registrar, not just to a marketing team.

We deploy education instances with strict IP anonymisation (3 bytes), cookieless tracking by default, and the institution's logo and primary colour in the dashboard. Matomo's data-anonymisation tools built into core 5.x allow super-users to anonymise previously tracked raw data by site, date range, and column — used by registrars responding to right-to-erasure requests from former students. The 100-custom-dimension allowance on self-hosted (vs. 30 on Cloud) matters for institutions that segment by faculty, program, and cohort.

FAQ

Frequently asked questions

Everything teams ask before signing up — answered straight, without sales speak.

Three groups: technical setup, migration, and how DANIAN works as a service.

01

Technical and configuration

That's the AIAgents plugin shipped in Matomo 5.6 in November 2025. It auto-enables on new installs and adds an extra column to log_visit, plus two ready-to-use segments: ai agent and human.

On upgraded instances we enable the plugin explicitly and plan the schema migration carefully for very large databases. It pairs with the AI Assistants acquisition channel from 5.5 to give a full picture of how AI tools intersect with the site.
We read release notes for breaking changes, take a database snapshot, disable third-party plugins via console (./console plugin:deactivate PluginName), upload new files, run ./console core:update, and re-enable plugins one by one. InnoCraft-maintained premium plugins keep pace with new core releases; community plugins sometimes lag and can force a downgrade if you push the update blindly.

Matomo's Safe Mode catches incompatible plugins on boot, but a clean planned upgrade is faster than a Safe Mode recovery.
Four settings, applied together: anonymise IPs by 2 or 3 bytes under Privacy → Anonymize Data, enable "use anonymised IP for geolocation," disable cookies in the tracker (_paq.push(['disableCookies'])), and cap raw-data retention to 13 months. Matomo 5.5's optional config_id randomisation tightens the cookieless mode further.

The CNIL's published list of analytics tools includes Matomo configurations that can operate without prior consent. Verify against your data-protection officer's interpretation before turning off the banner.
Custom variables are deprecated. Custom Dimensions, in core since Matomo 2.15 and recommended since Matomo 4, are the replacement.

Dimensions are typed (visit-scope or action-scope), queryable via the Reporting API, and the self-hosted allowance is 100 dimensions per measurable — vs. 30 on Matomo Cloud Business. We provision new instances with dimension slots ready and the migration tooling on hand for accounts that still carry legacy custom variables.

02

Migration and onboarding

We can activate your app on your own custom domain/subdomain. Examples: mydomain.com, anyword.mydomain.com.
Or, on our randomized free subdomain. Example: 963.apps.danian.cloud
If you wish to use a custom domain/subdomain, select that option when ordering your app (or notify us later). We will send you the required DNS records and if needed, our tech team will modify them for you.
21 datacenter locations across six continents. You choose the region at provisioning. Application data sits in the region you choose; pick whichever is closest to your users or matches your data-residency preference.
Yes. Request a region migration from the dashboard and we run the move in the background. The system emails you when the migration completes; total transfer time depends on data volume but typical instances finish in a few hours. There is no extra charge for a region change.
Yes. Full data export is available at any time, in a portable format you can bring to any infrastructure.
Yes. Matomo ships an official Google Analytics Importer for GA4. The importer pulls aggregate dimensions and metrics by date; some custom events and audiences don't round-trip cleanly and may need to be re-defined in Matomo.

Universal Analytics was fully sunset by Google in July 2024, so historical UA import is no longer broadly supported beyond whatever you exported before that date. We help size the import and run it from our side if it's larger than a few months.

03

Billing, support, and platform

€9 covers everything we do for that app: hardware in the region you choose, daily off-site backups with one-click restore, automatic security patches and version upgrades, 24/7 monitoring, SSL and firewall, and engineering support on Email/LiveChat. There are no setup fees or hidden line items. For more info see our Pricing page.
If you decide to continue, we charge €9/app/month from day 8. If you don't, the trial ends and you can export your data. No card is required for the trial, and we never auto-charge you without explicit consent.
No. The €9/month is flat regardless of how many users log into your app. Add 5 users or 50; the price doesn't change.
24/7 Live chat and email support, both staffed by engineers who run the systems. We handle DNS configuration, SMTP setup, app integrations, performance tuning, troubleshooting, and migration help. Response time is typically under an hour. There is no tier system — every customer gets the same support.
Yes. Cancel from the dashboard. We don't charge a cancellation fee, we don't lock data, and we will export your data to you on request before deletion. data to you on request before deletion.
Every customer instance is backed up daily to a separate region from the primary. We test restores. You can request a restore at any backup point within the retention window — usually 7 days for daily backups.
Your application data sits in the region you choose at provisioning — 21 datacenter locations across six continents. Account-level data (billing, account email, support ticket history) is processed centrally. Application data region is picked by you, per app.
99.9% uptime SLA on every app, every tenant. Service credits are documented at danian.co/service-level-agreement. The status page is located at status.danian.co.
When your tenant approaches the resource ceiling — the base tier holds 1 vCPU/RAM, 30 GB storage — we notify you. Resource upgrades happen with your explicit consent; we will not upgrade your tenant or charge you without it.
We wait. We don't suspend the app or delete your data on the first failed charge. We email you, you fix the card on file, and we continue.
Invoices can be downloaded from the billing dashboard in PDF the day each charge succeeds. EU VAT is added where applicable and the VAT-reverse-charge regime applies for VAT-registered businesses with a valid number.
150+ open-source apps across automation, team chat, file sync, analytics, AI, password management, email marketing, dev tools, project management, smart home, CMS, and federated social. See the full catalog →
Yes. Every instance comes with a web-based terminal and a file manager in your DANIAN management dashboard. Useful for managing your data and customizations.
Resources scale with your usage. If your app needs more vCPU, RAM, or storage, we add it — and we ask first before any change to your plan. €9 is the floor; resource-heavy workloads may price higher, but you'll always know in advance.
Yes. We have both a Partner program and an Affiliate program available. Anybody can sign up.
No contract. No minimum commitment. Cancel anytime from the dashboard with one click. The 7-day free trial requires no credit card. After the trial converts to paid, you can still cancel at any month without notice or penalty.

DEPLOY IN YOUR REGION

21 datacenter locations on six continents

Pick the region closest to your users.

United States, Germany, Finland, Singapore, Australia, Brazil, Canada, Netherlands, UK, Spain, Italy, France, Sweden, Malaysia, India, Japan, Mexico, Poland, South Korea, Chile, South Africa and more coming soon

Global Reach Map

Try managed Matomo for 7 days

No card. Cancel from the dashboard.